Shopee Singapore web visits jump 82% in Q2

TOTAL web visits on Shopee, the e-commerce platform owned by Sea Ltd, surged 82 per cent from Q1 to Q2 of this year.

The online marketplace recorded an average of 10.9 million monthly web visits on desktop and mobile, making it the most visited e-commerce site in Singapore.

Shopee's performance puts it ahead of its closest regional competitor Lazada, says a report by product comparison website iPrice, which used data from web analytics platform SimilarWeb.

Monthly web visits on Lazada rose 10 per cent to 8.6 million in Q2. The report did not include app data.

Growth in web visits were also reflected across other e-commerce sites as more people in Singapore turned to online shopping during the pandemic.

E-commerce platforms experienced an average 23 per cent growth in total web visits in the first half of 2020. The average basket size expanded by 51 per cent year on year, and users in Singapore spent an average of S$113 during the period.

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iPrice noted that the surge in web visits on Shopee could have been due to constant marketing initiatives and promotions.

The Alibaba-owned Lazada may have dropped to second place in Q2, but it retained a strong presence in Singapore and had 23 per cent of the web market share in Singapore, said the report.

Qoo10 emerged third, with monthly web visits rising 12 per cent to 7.4 million. Amazon.sg was the fourth most visited e-commerce platform in the first half of 2020. The company's traffic jumped 29 per cent to 3.7 million.

"With its strengthening presence in the market since Q4 2019, Amazon.sg seems to be penetrating Singapore successfully," said the report.