Novelship in race to capture Asia's resale market for rare sneakers

Singapore

THE race is afoot to capture the resale market for collectors' sneakers and streetwear in Asia, and Singapore-based Novelship is all laced up and ready to run.

The e-commerce market place recently secured seed funding to take its online platform, which has authentication built into its core, into the region. It needs to move fast, before major competitors such as US-based StockX and China's Poizon arrive.