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Singapore key to Shein’s South-east Asia ambition, says Shein’s Singapore head

Benjamin Cher

Benjamin Cher

Published Wed, Nov 9, 2022 · 05:50 AM
    • Shein taps technology across its operations, giving it cost savings and lower overheads said Leonard Lin, country general manager, Singapore, Shein.
    • Shein taps technology across its operations, giving it cost savings and lower overheads said Leonard Lin, country general manager, Singapore, Shein. PHOTO: BT

    SINCE Leonard Lin moved into his new office at Marina Bay Financial Centre in August, the Singapore head of China-founded fashion retail juggernaut Shein has been busy building up operations here.

    Hiring for key corporate functions has been a top priority for Shein in Singapore, where its office will be the group’s global headquarters and a base to tap South-east Asian markets.

    Shein listed 29 openings on LinkedIn on Oct 26, for roles in Singapore ranging from tech to finance to government affairs.

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