SoCash leans into B2B e-payments with dethroning of cash as king
Fintech startup will be up against incumbent e-payments enablers; hopes to stand out with bundling strategy
Singapore
PIVOTS, pivots and pivots - that is how SoCash chief Hari Sivan describes how the past two years have been. The startup made headlines a few years back with its model of turning even mamak shops into cash withdrawal points, a cheaper alternative to ATMs for banks. But this vision has run into challenges.
"I'll be honest - it's been extremely tough for us," Sivan told The Business Times. "When we started SoCash, the premise was distribution needs to change - the ATMs, branches. From 2017 to 2019, we built the platform and the network. And then suddenly, in early 2020, the whole world went into lockdown."
TRENDING NOW
Singapore Kitchen CEO, senior manager charged with alleged fraud, falsifying accounts; both to stay in jobs for now
Profit with purpose: Kim Choo Kueh Chang’s pivot from public listing to protecting heritage
HSBC, AIA, Prudential shares slide after report of Hong Kong bank account curbs
How the ultra-rich buy property