Startups team up with corporates for slice of the food-delivery market

Singapore

STARTUPS in the food-and-beverage (F&B) industry are now collaborating with large local corporations to break into the food-delivery market. However, even with corporate muscle as backing, market watchers say this play is unlikely to unsettle the incumbents significantly.

These partnerships target niche segments of the food-delivery market, of which they might be able to garner a small market share.