TRIVE spots a blue ocean in S-E Asia for NeuroTrend's grey matter

Singapore

IN November 2018, South-east Asia-focused venture firm TRIVE led a US$1.5 million seed funding round into NeuroTrend, a market research startup that taps on neuroscience.

Originally from Russia, NeuroTrend works with companies to run market research measuring neurophysiological reactions, such as brain activity, eye movements and facial expressions, in response to the companies' advertisements, websites or other marketing materials.