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Venture firm TRIVE spots a blue ocean in S-E Asia for NeuroTrend's grey matter

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TRIVE managing partner Christopher Quek tells BT why the Singapore Seed Fund made NeuroTrend its first deep-tech investment, and why the business can be a marketing trendsetter.

IN November 2018, South-east Asia-focused venture firm TRIVE led a US$1.5 million seed funding round into NeuroTrend, a market research startup that taps neuroscience.

Originally from Russia, NeuroTrend works with companies to run market research measuring neurophysiological reactions,

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