Venture firm TRIVE spots a blue ocean in S-E Asia for NeuroTrend's grey matter

IN November 2018, South-east Asia-focused venture firm TRIVE led a US$1.5 million seed funding round into NeuroTrend, a market research startup that taps neuroscience.

Originally from Russia, NeuroTrend works with companies to run market research measuring neurophysiological reactions, such as brain activity, eye movements and facial expressions, in response to the companies' advertisements, websites or other marketing materials.

The startup then uses its proprietary algorithm to analyse the data and generate a consumer insights report on how marketing efforts can be optimised.

NeuroTrend has opened three "neuromarketing" labs, two of w…