Vietnam e-commerce startup Tiki raises US$258m as it plans US IPO

[HANOI] Vietnam's Tiki raised US$258 million in a funding round led by AIA Insurance as the e-commerce startup looks to expand into life insurance and plans a US initial public offering (IPO).

Investors involved in the Series E round also included UBS London Branch, Mirae Asset-Naver Asia Growth Fund and Taiwan Mobile Co, and existing backer STIC GIGF, Tiki founder and chief executive officer Tran Ngoc Thai Son said in an interview. The new funding brings the company's valuation to close to US$1 billion, he said.

"This shows the belief of the global capital markets in Vietnam's growth and potential," said Son, who founded the company in 2010 by delivering English books on his motorbike.

Tiki has emerged as one of Vietnam's largest homegrown e-commerce companies, with operations countrywide and about 4,000 employees. Previous investors include Sumitomo, JD.com and Northstar Group, according to the company.

The startup, which initially planned to list in the US by 2025, now intends to do so as early as a year's time, Son said. The IPO could possibly be via a merger with a blank-cheque company, though no decision has been made, he said.

A successful US listing of a major Vietnamese startup like Tiki could help pave the way for increased foreign investment in Vietnam's nascent tech sector, which he believes has the potential to emerge as an Asian tech hub.

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The Ho Chi Minh City-based company is tethering itself to Vietnam's rising middle class, which increasingly is turning to online commerce, particularly during the pandemic when Tiki's fresh-food delivery service expanded rapidly, Son said. Tiki expects revenue growth of 40-50 per cent in the next few years, he said.

The startup deploys motorbike drivers in cities from Ho Chi Minh City to Danang and Hanoi to deliver packages as fast as 2 hours after orders arrive and is trialling 30-minute and 1-hour deliveries, he said.

The new funding will accelerate investments in logistics - which include artificial intelligence and robotics to manage inventory - orders and deliveries, Son said. Tiki plans to offer easy-to-buy customised life insurance products, he said.

The company has a 10-year partnership with AIA Insurance. It is further diversifying by developing a platform enabling companies to integrate independent apps into Tiki's ecosystem, such as an investment firm's application that allows users to access plans, the company said.

Son envisions Tiki participating across many business categories. "We super focus on Vietnam," he said. "We are looking to be 1 per cent, 2 per cent, 3 per cent of Vietnam's GDP."

The government has targeted online shopping to account for 10 per cent of Vietnam's retail sales - and as much as 50 per cent in Hanoi and Ho Chi Minh City - by 2025.

Vietnam is forecast to have 53 million online consumers, or 71 per cent of its population aged 15 and older, by the end of the year, an 8 per cent jump from 2020, according to an August report by Facebook and Bain & Co. The country has the second-highest growth rate in digital consumers in South-east Asia, just after Indonesia, the report said.

Vietnam's online retail market is expected to reach US$12 billion this year and US$56 billion in 2026, it said.

Tiki in June raised 1 trillion dong (S$59.5 million) from the issuance of non-convertible and secured bonds via a private placement, according to the Hanoi Stock Exchange.

BLOOMBERG