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Battle of the brands in Japanese elections as opposing parties start to sound alike

With just over two weeks until polling day, Tokyo Governor Yuriko Koike's party looks unlikely to defeat Mr Abe's LDP.

"She has fallen into a dilemma of irresponsibility. It's irresponsible if she runs and irresponsible if she doesn't." - LDP lawmaker Shinjiro Koizumi.


INNOVATIVE, or irresponsible? Dependable, or stuck-in-the-mud? With the two main parties fighting Japan's general election on similar policy platforms, voters may be swayed by their marketing campaigns.

Just two issues clearly set apart Tokyo Governor Yuriko Koike, 65, and...

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