Consumer insights and trends seminar open for registration

Singapore

CONSUMERS in emerging countries are more receptive to innovation and disruption than those in developed countries - and yet, bigger marketing budgets are being thrown into media buys and product launches in developed countries.

This paradox, it would seem, cries out for a rethink of marketing investments and strategies in emerging markets, said Garick Kea, Nielsen Singapore's director of consumer insights.

He was giving The Business Times his comments on the findings of a recent N…