Desaru Coast integrated development banks on regional demand as it prepares for June 2018 launch
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Nisha Ramchandani
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THE multi-billion dollar integrated project Desaru Coast in Johor will be targeting visitors from key Asian markets when it opens its doors to travellers from end June next year.
Developed by a subsidiary of Khazanah-backed Themed Attractions Resorts & Hotels (TAR&H), Desaru Coast - which features hotels and golf courses - has a gross development cost of RM4.6 billion (S$1.5 billion). TAR&H's portfolio also includes Legoland Malaysia and KidZania.
Speaking to media at the ITB Asia trade show, Phillip Whittaker, chief commercial officer of TAR&H, said that the project will rely on major Asia-Pacific markets such as Malaysia, Singapore and China in the first five years.
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