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Home-bound customers may boost festive food retail sales

Individuals instead of corporates are behind Christmas cheer as food sales pick up this year compared to last year

Janice Heng
Published Fri, Dec 4, 2020 · 09:50 PM

Singapore

THE pandemic may not dampen all aspects of Christmas cheer, with sales of festive food items possibly picking up this year compared to the last, as more customers are home for the holidays, say hotels and retailers.

Individuals may be driving this rather than corporates - though the true test is in the weeks ahead.

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