I'm dreaming of a white Santa . . .
In Singapore, Caucasian Santas command a premium of 1.5-2 times over Asian Santas
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Singapore
SINGAPORE may be pushing for fairer employment of locals over foreign talent, but there is one niche segment where demand for Caucasians is booming: the Santa Claus market.
It is a segment that is growing despite the slowdown in the broader events industry, which comprises large-scale affairs such as meetings, conferences and exhibitions.
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