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Indonesia's online merchants fight to attract shoppers

Spending on advertising and discounts to gain market share likely to continue

Some of the biggest names in online retail are moving in to snap up stakes in the rapidly growing segment. Alibaba owns 83 per cent of Lazada, Indonesia's top ranked online shopping site.


INDONESIA'S S$14.5 billion e-commerce space may be ground zero for a discounting race to woo the country's legions of increasingly penny-pinching shoppers - but at least one player has said that it will not play along.

Online platform Elevenia, where independent vendors...