Online sales help some retailers cushion blow from outbreak

Homegrown retailers such as Awfully Chocolate, Iuiga report higher online sales even as shop traffic slides

Fri, Feb 28, 2020 - 5:50 AM

Lynette Tantanlyn@sph.com.sg@LynetteTanBT

Typically, around 10% of Ikea's home furnishing sales go through its online shop. But last week, that number hit 14.5%, said Corinna Schuler, head of corporate communication for South-east Asia.

BT FILE PHOTO

Singapore

THE novel coronavirus outbreak may have turned wary consumers away from malls, but a corresponding shift to online shopping is providing some respite for retailers who previously took pains to build up integrated online sales channels.

Furniture retailer Ikea said it has...