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Passion Made Possible tagline faces online scrutiny

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Just days after its unveiling, the tagline "Passion Made Possible", part of Singapore's latest branding exercise, has drawn derision, with netizens saying it was cribbed from the title of a self-help book published two years ago.

Singapore

JUST days after its unveiling, the tagline "Passion Made Possible", part of Singapore's latest branding exercise, has drawn derision, with netizens saying it was cribbed from the title of a self-help book published two years ago.

The first joint branding effort by the...

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