Singapore Business Federation leads 45 firms to China International Import Expo in Shanghai

THE Singapore Business Federation (SBF) is leading a delegation of 45 companies from Singapore to the 4th China International Import Expo (CIIE), held from Nov 5 to 10 in Shanghai.

The Singapore pavilion will showcase products and services in sectors such as logistics, transportation, finance and healthcare. The SBF delegation also includes companies in sectors such as urban solutions, novel food products and supplements, as well as health and personal care.

At the last CIIE in 2020, Singapore businesses secured more than 21,000 business leads and achieved more than S$1.7 million in confirmed sales; more than S$5.3 million of sales were under negotiation, and there was a pipeline of more than S$103 million expected over the following year, said the SBF.

SBF chairman Lim Ming Yan said: "China remains a top priority market for Singapore businesses, and CIIE is a key platform for them to connect with new customers and suppliers to diversify and expand their business."

This year, about 60 per cent of exhibitors are repeat participants, such as shipping line Pacific International Lines. First-time participants include artificial intelligence (AI) tech firm Easy M Smart Technologies, which focuses on AI-powered vending machines.

For the expo, the SBF is collaborating with financial services partners Bank of China and Shanghai Pudong Development Bank, as well as technology giant Tencent.

With the expo being held both physically and virtually, the SBF has launched a Singapore Virtual Pavilion in collaboration with Tencent Cloud. This will feature Singapore exhibitors and allow interaction with attendees from China via virtual exhibitions, virtual forums, live-streaming and business matching.

On Nov 6, the platform will host a live broadcast of the Singapore-China Trade and Investment Forum, organised by the SBF.