Singapore's brand name seen as an advantage in Myanmar
IE Singapore official urges companies to take a long-term view towards the country
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Lee U-Wen
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Singapore
IF the new Myanmar government continues to speed up economic reform to attract foreign trade and investment, the South-east Asian nation will grow into an attractive destination for regional and global companies.
And Singapore firms will have an edge there because the country's brand name resonates with the locals, according to International Enterprise (IE) Singapore's Yangon-based centre director Audris Tan.
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