Singapore’s Mice industry expected to see full recovery in 2-3 years: STB

SINGAPORE’S meetings, incentives, conventions and exhibitions (Mice) industry can expect to recover fully from the impact of the Covid-19 pandemic in the next 2 to 3 years, the Singapore Tourism Board said on Wednesday (Jun 1).

In just the first 3 months of 2022, Singapore has already hosted more than 150 events attended by more than 37,000 people in total, a sign that the industry’s recovery is picking up pace, said STB. Last year, the country hosted over 200 events attended by 49,000 delegates.

Additionally, Singapore has secured at least 66 international events for the rest of 2022, and already has a pipeline of events lined up for next year.

To build on this momentum, STB has also launched an enhanced incentive programme for international Mice groups.

The programme - In Singapore Incentives and Rewards (Inspire Global 2.0) - allows Mice groups to choose from a selection of 80 complementary experiences that delegates can enjoy in Singapore, up from the 54 offered under the earlier iteration of the programme.

Some of the new Inspire Global 2.0 partners include Scentopia, Sentosa’s latest perfumery attraction, dining experiences from lifestyle group 1-Group, and yoga wellness centre Urban Yogis.

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A new retail category has also been added, offering exclusive shopping sprees at Design Orchard as well as back-of-house shopping tours with meet-and-greet sessions with designers, said STB.

STB will also continue to offer various assistance schemes to attract Mice events to Singapore, such as the Business Events in Singapore (BEiS) scheme, which encourages the business events industry to innovate and anchor quality events here. The scheme also assists industry players with adopting sustainability certification and green practices.

“The business community is eager for opportunities to meet and network in person again,” said STB deputy chief executive Yap Chin Siang. “This desire, as well as the recent easing of our border restrictions, puts the Mice industry in good stead to recover strongly.”