STB, Tiger Beer to commit S$3.2m in 2-year joint marketing push

Singapore

THE Singapore Tourism Board (STB) and beer brand Tiger Beer have committed a total of S$3.2 million to a two-year joint marketing partnership which targets both local and global markets.

The partnership covers three areas - joint global marketing campaigns in international markets, innovative products, and "creative consumer experiences" in Singapore at the beer brand's Tiger Street Lab.

The campaign …