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STB, Tiger Beer to commit S$3.2m in 2-year joint marketing push
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Vivienne Tay
Published Thu, Jun 13, 2019 · 09:50 PM
Singapore
THE Singapore Tourism Board (STB) and beer brand Tiger Beer have committed a total of S$3.2 million to a two-year joint marketing partnership which targets both local and global markets.
The partnership covers three areas - joint global marketing campaigns in international markets, innovative products, and "creative consumer experiences" in Singapore at the beer brand's Tiger Street Lab.
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