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STB, Tiger Beer to commit S$3.2m in 2-year joint marketing push

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Venus Teoh (left), Tiger Beer's international brands director, and Lynette Pang, STB's assistant chief executive (marketing), at the collaboration's launch event.

Singapore

THE Singapore Tourism Board (STB) and beer brand Tiger Beer have committed a total of S$3.2 million to a two-year joint marketing partnership which targets both local and global markets.

The partnership covers three areas - joint global marketing campaigns in...

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