Supermodels, CEOs and athletes do business in Rio's other Games

London

IF you think the athletes in Rio are battling it out, you ought to see what corporations are up to.

From Heineken NV to Nissan Motor Co to Visa Inc, companies have set up ever more elaborate venues and marketing schemes to woo customers, sniff out future sponsorship deals, and push their latest product.

Even at big sporting events, hospitality suites rarely hit this scale. Away from the venues, the Olympics has grown into a modern version of a World's Fair.

Watchmaker Omega has converted a beachfront cultural centre into a VIP cocktail lounge and watch museum. A-list guests include top model Alessan…