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Tasmania's lavender bear smells potential of gigantic Chinese market

Published Fri, Jan 2, 2015 · 09:50 PM

Nabowla, Australia

WHEN Chinese President Xi Jinping stepped onto the airport tarmac in Australia's smallest state of Tasmania last November, he was presented with a purple-coloured fluffy toy called Bobbie.

The welcome gift he received - stuffed with lavender and wheat - was not in the shape of the southern island's iconic Tasmanian devil, but instead a teddy bear that has captured the hearts and wallets of Chinese consumers.

Bobbie has been an overwhelming success in China with a remarkable following. The bear's success has helped creator Robert Ravens - owner of the lavender farm in north-east Tasmania - …

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