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ASEAN BUSINESS

The millennial bug: Redefining consumption in Indonesia

The youths' lifestyle choices are making an impact on industries like property, finance, e-commerce and media

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CoHive's Jason Lee says millennials provide a ballast for the Indonesian economy at a time when traditional sectors like manufacturing and commodities are experiencing a slowdown.

Jakarta 

THEIR presence is felt everywhere: in cafes, shopping centres, sweating it out in gyms, but most visibly in the workplace.

Millennials make up nearly 70 per cent of Indonesia's current workforce, and their preferred lifestyle choices are making an impact on industries such...

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