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The millennial bug: Redefining consumption in Indonesia

The youths' lifestyle choices are making an impact on industries like property, finance, e-commerce and media

Published Sun, Feb 23, 2020 · 09:50 PM
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Jakarta

THEIR presence is felt everywhere: in cafes, shopping centres, sweating it out in gyms, but most visibly in the workplace.

Millennials make up nearly 70 per cent of Indonesia's current workforce, and their preferred lifestyle choices are making an impact on industries such as property, finance, e-commerce, and media.

For example, when it comes to choo…

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