US health official saw Coke as fitness ally
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New York
AS health commissioner of Georgia, the state with one of the highest rates of child obesity, Brenda Fitzgerald faced two enormous challenges: How to get children to slim down and how to pay for it.
Her answer to the first was Power Up for 30, a programme pushing schools to give children 30 minutes more exercise each day, part of a statewide initiative called Georgia Shape. The answer to the second was Coca-Cola, the soft drink company and philanthropic powerhouse, which has paid for almost the entire Power Up programme.
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