The 30-year history of a supermarket chain

IN 30 years, Sheng Siong has grown from a single 1,650 sq ft outlet in Ang Mo Kio to a mini-empire of 37 stores around the island in Singapore.

The story began in 1985, when CEO Lim Hock Chee's father who owned a pig farm, found that he had excess meat.

Mr Lim, then 24, took the meat to a Savewell provision store in Ang Mo Kio and agreed to give the owner a cut of the sales in exchange for space to sell it.