Adopting customer-centric tweaks to get ahead
Life insurers here have turned to delivering needs-based services to improve their competitiveness. And this move has paid rich dividends for the sector.
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
CUSTOMER centricity is the latest buzzword among life insurers here as they turn to delivering needs-based services to get ahead of one another in a highly competitive environment. And the focus on customers' needs have paid off for the sector.
The 2014 national survey that measures the customer satisfaction levels of nine economic sectors in Singapore found that companies in finance and insurance helped boost overall scores.
The Customer Satisfaction Index of Singapore (CSISG) released in early April showed that the life insurance sub-sector made the greatest improvement and obtained the highest score in the fourth quarter of 2014, within the finance and insurance sector. It went up 11.4 per cent year-on-year to 73.6 points.
Copyright SPH Media. All rights reserved.
