Best Picture losing that box-office magic
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[SINGAPORE] The good news for 12 Years A Slave: It just won the Best Picture Oscar award. The bad news: Winning that golden statue is just not the same as it used to be.
The box-office bump that traditionally rewarded winners of the Academy Awards' Best Picture prize has not been as assured over the past 10 years as it used to be, and the size of the boost has been shrinking, according to a BT analysis.
Going back 30 years, winners of the top Oscar have mostly enjoyed a bounce in box-office takings immediately after the awards. US per-day receipts rose 73 per cent on average for Best Picture winners in the two weekends after taking the award, compared to the two weekends prior.
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