Case study: Driving business through talent
Yang Kee Logistics seeks to differentiate itself from the pack by focusing on people development.
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LOOKING in from the outside, the logistics industry is not known to be particularly attractive or "cool". It's sometimes even described as "3D" - dirty, demanding and dangerous.
This impression, fair or not, is difficult to shake off. As a result, drawing in fresh blood to the sector is a real challenge.
One local player that is taking things into its own hands is Yang Kee Logistics. It seeks to differentiate itself from the pack by focusing on talent development.
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