Considered measures to ensure donations benefit many
Non-profit organisations now tend to channel more donations to rehabilitation, physiotherapy or equipment
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TECITY'S philosophy of maximising yields in any form of investment is unsurprisingly evident in how the Tan Chin Tuan Foundation (TCTF) goes about evaluating the effectiveness of its donations. By raising the efficiency of its donations or the so-called "yield in good", each dollar is stretched to reach a larger group of people.
Ms Chew Gek Khim, who is also deputy chairman of TCTF, shares that when TCTF first started requiring beneficiaries to submit a plan when requesting for donations, "some beneficiaries were put off". This followed a review in 2006 on the way the Foundation makes donations to keep it relevant in the changing social landscape.
"The argument is this: If you are going to ask for a S$100, you need to ask yourself what you are going to do with that S$100, how many people are you going to help with the hundred.
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