Delivering the best for the client
Four panel members at the SMU's ISES roundtable share their thoughts on the 2014 findings in the CSISG.
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A KEY pillar of a successful and sustainable business lies in the level of customer satisfaction a company delivers.
On a micro level, improvements in business performance are intrinsically tied to sustainable growth, which in turn helps companies build up their investments in service design and delivery. On a macro level, increased professionalism and customer centricity translate into more satisfied customers which has a positive impact on Singapore's economy.
At the Singapore Management University's (SMU) Institute of Service Excellence (ISES) roundtable held on April 17, four panel members shared their thoughts on the 2014 findings in the Customer Satisfaction Index of Singapore (CSISG), where Singapore obtained an overall score of 71.1 points, a slight increase from 2013. The higher national score is mainly attributable to two measured sectors in the fourth quarter of 2014 - finance and insurance, and healthcare.
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