Direct correlation between innovation, growth: PwC study

[SINGAPORE] The world's most innovative companies are going to see revenue growth double that of the global average and treble that of the least competitive companies, over the next five years, regardless of their industry or country, according to a new PwC study.

The study, "Breakthrough Innovation and Growth", found a direct correlation between innovation and growth, and that the most innovative companies are rapidly breaking away from the less innovative ones.

PwC surveyed 1,757 C-suite and executive-level respondents responsible for overseeing innovation in their company, across more than 25 countries and 30 sectors. The firm identified the top 20 per cent of innovators, and compared them with the bottom 20 per cent of innovators.