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Jaguar Land Rover is expanding its operations in Singapore to boost sales of its two iconic car brands across South-east Asia
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WHEN Jaguar Land Rover (JLR) decided to open its first office in South-east Asia two years ago to support the growth of its brands and distributors across the region, Singapore was at the top of their list of possible locations. What attracted the carmaker to these shores was not only the heritage of the Jaguar brand and the rising popularity of the sporty Land Rover vehicles here - both distributed locally by Wearnes Automotive - but also access to a highly skilled and well-educated workforce.
"We have some phenomenally talented individuals who work here. Combine the people element with the ease of doing business and the infrastructure and you have a very attractive prospect to any employer," says Russell Anderson, managing director of Asia Pacific Importers, Jaguar Land Rover.
After Tata Motors acquired Jaguar and Land Rover from Ford in 2008, it merged the two marques into a single company and its success has flourished, with memorable vehicles and innovative technologies that add to a long-lasting legacy. In 2008, the two were bought by Tata Motors, India's largest automobile manufacturer, and officially joined together as one company in 2013.
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