Embracing the media to create brand presence

SMEs are facing multiple challenges in the competitive business environment in Singapore to survive, grow and build their organisation to reach out to consumers, be it in the business-to-business or business-to-consumer space. It's imperative that SMEs strategically build their brand equity by embracing the evolution of media, especially in social media, and being present in the relevant platform at the right time to target their audience. For this to materialise, they need to be fully equipped with knowledge on the rapidly evolving media scene in terms of audience consumption, engagement and trends.

Here are some best practices and strategies that SMEs should be aware of to maximise the benefits of the social media management at their end.

First, to build a community and make your brand a market leader, quality content has to be built around the brand's offerings and products, as well as useful information that may be complementary to what is being promoted. This gives a well-rounded image to users and can add value to their lives through education.