Exploring new frontiers

AMID an uncertain economic climate, firms in Asia are moving forward and taking leaps with their internationalisation efforts.

As Asian firms evolve into powerhouses and increase their receptiveness to foreign investment, the region's economy continues to be daring yet demanding. Globally distinct brands and rapid venture activity foster new opportunities in Asia for international firms.

Companies looking to expand or enter the region will need to be more risk-intelligent, make brainier decisions and move quicker to capture global advantage. What remains on top of their checklist are their risk appetite, market-access advantage and cost structure. These areas are where the Asean Economic Community (AEC) can help.