Fighting fake news

THIS WEEK'S TOPIC: How might society combat the rise of fake news? What can businesses do to protect themselves from the effects of falsehoods, and help stem the scourge?

Jean-Michel Dumont Chairman Ruder Finn Asia

TRUTH and trust have always been at the core of both media and communication. The foundations for this trust have now been damaged with social media enabling anyone to deliberately publish hoaxes, propaganda, and disinformation. The consequences are very real for business, government and even individuals. Regulatory and legal actions have mostly not worked, instead impinging on freedom of speech and creating confusion about legal jurisdiction. Platforms have also moved to address the issue but regulating groups and conversations has proven difficult, if not impossible.