Finland wants more from Santa Claus

Helsinki

AS a brand, Santa Claus has one major flaw: he is only really valuable for a few weeks at the end of each year. In Finland, they're trying to do something about this.

Petri Paarnio, director of Santa Claus Licensing, the firm that holds the rights to market the Santa Claus name in Finland, wants to see him bring joy to children's hearts but also to generate business - all year round and all around the world, starting with China.