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Germany's World Cup win seen boosting economy

Published Mon, Jul 14, 2014 · 10:00 PM

[FRANKFURT] As German captain Philipp Lahm raised the World Cup trophy in Rio de Janeiro's Maracana stadium for a historic fourth championship title, he and each of his team-mates were 300,000 euros (S$507,020) richer.

The reward from Germany's DFB football association for bringing the prize to Berlin is a small price to pay compared with the fillip the German economy may get as the victory draws shoppers to the "Made in Germany" brand, says research institute Prognos AG.

"Made in Germany definitely appreciates in value with success," Christian Boellhoff, the managing director of Prognos in Berlin, said. "It has a strengthening influence on German exports."

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