GlobalRoam buys aSpecial Media stake, starts new service

Singapore

HOMEGROWN telco services provider GlobalRoam Group on Tuesday said it has invested S$2 million in local big data startup aSpecial Media, and will launch a new service - powered by aSpecial Media's technology - to help businesses better market their products to consumers based on what they have read online.

aSpecial Media - founded by three former Singapore Press Holdings executives - analyses online users' behaviour in real-time as they view content through their desktops or mobile devices. This data is then stored and continuously updated in a bid to build anonymous, rich interest profiles.