Going the extra mile
The Korea Tourism Organization has been making an extra effort to boost the Korean MICE market.
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THIS year has seen some difficult times for the tourism industry in Korea and the Korea Tourism Organization (KTO) has been making an extra effort to help boost the market.
In particular, the Meetings, Incentives, Conferences and Exhibitions (MICE) industry in Asia is a tough one and Korea has been working hard to keep its position.
According to KTO director Helen Shim, some of the steps taken include boosting the incentive subsidy plans to attract more incentive and business meeting groups. For example, instead of giving away souvenirs for group sizes below 50, KTO now offers two choices of welcome ceremony: souvenir or admission ticket to watch a non-verbal performance for groups of 10 or more.
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