Growing with the nation

FOR OrangeTee managing director Steven Tan, Singapore's amazing progress over the last 50 years holds some valuable lessons for the real estate industry. Launched in 2000, homegrown OrangeTee is one of the country's largest property agencies with over 2,100 associates in its sales force. As the company expands in the region, it has leveraged on Singapore's reputation to open doors to new opportunities.

"When I travel overseas on a business trip, I always receive many positive responses and encouraging comments from my overseas counterparts when I tell them I'm from Singapore. This gives them a sense of assurance when they start a business relationship with OrangeTee," says Mr Tan.

"Singapore has built a solid foundation as a trustworthy nation, associated with reliability, efficiency, and result-oriented. Such esteemed characters of a nation helps Singapore companies to foster relationships, which is the key to business success when dealing with overseas companies."