Growing from strength to strength

IN RESPONSE to reports that Thais, as a general populace, had lower financial skills compared to citizens of different countries, Bangkok Life Assurance Public Company Limited made it their mandate to up financial literacy skills among citizens of the kingdom.

Bangkok Life Assurance went about this creatively by linking happiness and the preservation of Thai cultural heritage to financial planning, while committing itself to executing business practices ethically and sustainably, to remain in line with the United Nations Sustainable Development Goals.

Presenting itself as a company that cares, Bangkok Life Assurance created two main concepts, Bangkok Life Assurance: Live As You Design, and Bangkok Life Assurance: A Happier Life, aimed at driving home the joy of financial security to its customers.