Keeping the attraction alive

THIS WEEK'S TOPIC: What's needed for Singapore to keep the tourists coming - and spending?

Martin Alintuck MD, South East Asia Ruder, Finn Asia

The true culture of Singapore is missed by many tourists. Aside from being a modern miracle full of great food, shopping, and fun activities, what it means and what it's like to be truly Singaporean will greatly enhance the tourist experience. The idea is to focus on the essence of Singapore so that tourists truly understand what makes The Little Red Dot so unique. An experiential dive into the history, culture and colour of Singapore is a must - and will encourage greater interest in the country and, ultimately, more tourists.