Keeping a nation fit
Exercise equipment retailer AIBI has helped Singapore stay healthy and look good for 30 years
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WALK into the brand new corporate headquarters of fitness equipment retailer AIBI in Yishun, and a visitor can be treated to a tour of the company's showroom, training centre and a large gym containing state-of- the-art machines that employees can use in their free time.
Pauline Kwek, AIBI's marketing director, is eager to show off one of their latest creations - a treadmill combined with a desk which the company dubs the AIBI EZ Tone Desk. It allows people to own a treadmill that doubles up as a bench when folded.
In just three decades, AIBI has grown from a single People's Park Complex shop to a brand with over 120 retail outlets and agents in Singapore, Indonesia, Taiwan, China, Myanmar and India. It has over 75 per cent of the market share in the consumer fitness industry in Singapore. Sales growth has been in the double-digit annual percentages in the last five years. Selling prices have only gone in one direction: up.
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