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Prudential is drawing on its heritage of customer service and innovation to cater to the changing insurance needs of Singaporeans
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WHETHER it's helping to plan for their retirement or pay for their children's education, Prudential has played a key role in addressing the protection, savings and investment needs of Singaporeans for over 80 years. The British insurer established its presence here when it started a Malaya branch office in the city-state in 1931. After World War II, it reinstated the policies of its customers and met its war claims in full.
This commitment to the customer has not wavered since, and has indeed been supplemented by a big dose of innovation to ensure that its products and services remain relevant to the changing needs of Singaporeans.
"Through the years we have helped Singaporeans live financially better lives - to plan for things that are important in their lives: to be able to live the lifestyle of their choice in their retirement years, fund their children's education, or leave a legacy for their children and grandchildren," says Tomas Urbanec, chief executive officer at Prudential Singapore, a role he assumed in January 2013.
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