Lego builds a solid business, even in the age of multimedia
World's No 2 toymaker sets up regional headquarters in Singapore, remains confident of Lego's lasting appeal
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Singapore
JORGEN Vig Knudstorp, president and CEO of Lego, doesn't give out business cards when he goes to a meeting.
Instead, the 44-year-old reaches into his pocket and fishes out a tiny plastic Lego figurine bearing his likeness - dark-rimmed spectacles and all - with his full name, telephone number and e-mail address printed on the toy's clothes.
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