Lego builds a solid business, even in the age of multimedia

Singapore

JORGEN Vig Knudstorp, president and CEO of Lego, doesn't give out business cards when he goes to a meeting.

Instead, the 44-year-old reaches into his pocket and fishes out a tiny plastic Lego figurine bearing his likeness - dark-rimmed spectacles and all - with his full name, telephone number and e-mail address printed on the toy's clothes.