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Line chats up Singapore with local office in Q3

Localisation strategy includes more tie-ups with Singapore firms that have existing relationships with consumers

Published Wed, Apr 30, 2014 · 10:00 PM
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Singapore

CHAT app Line is opening an office in Singapore, as part of an ambitious bid to be the primary messaging app for mobile users here.

This office will be up and running by the third quarter of the year, Simeon Cho, Line Plus Corporation's general manager for Line's business development, told The Business Times yesterday.

Line's Singapore office is part of an aggressive rollout across the region that saw it opening offices in Malaysia and Indonesia - the two other markets in Mr Cho's portfolio…

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