McDonald's tops the fast-food field with record score
The key, says its Singapore MD, lies in understanding changing customer preference to provide better service
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"Our business is never just about providing quick meals. It's always been about you - your tastes, your lifestyle, your choices. And we'd like to keep it that way, with you lovin' every moment of it."
McDonald's Singapore seems to be walking the walk. Because customers here are lovin' it. In the latest Customer Satisfaction Index of Singapore (CSISG), McDonald's Singapore scored the highest customer satisfaction ratings in the fast food restaurants sub-sector, beating counterparts such as Burger King and KFC.
Customer satisfaction for McDonald's stood at 71.6, surpassing the subsector average of 69, while satisfaction for Burger King and KFC stood at 69.6 and 67.9 respectively. The 2014 score also represents a marked improvement of four basis points from the year before, representing the highest score achieved by McDonald's since the study was launched in 2007.
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