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More attractions for MICE visitors

    Published Thu, Oct 2, 2014 · 09:50 PM

    TO cater to the increasingly demanding needs of MICE (meetings, incentives, conferences, and exhibitions) clients, Korea has made efforts to come up with interesting new activities for them. Major cities that have ambitions to boost their MICE market such as Seoul and Incheon have been developing new attractions.

    Among these are German carmaker BMW's new test drive centre on Yeongjong Island in Incheon which is its first in Asia. The 77 billion won (S$92 million) facility sprawls over the 240,000 sq m site.

    Open to the public since August, it has a 2.6-km closed circuit racetrack as well as a training academy, kids' area and showroom. There are six courses available. A basic driving programme with an instructor costs 60,000 won per hour, while a three-hour course costs between 100,000 won and 220,000 won on weekdays.

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