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Reviving Orchard Road

THIS WEEK'S TOPIC: Should Orchard Road become totally and permanently vehicle-free? How else might Singapore bring the buzz back to its premier shopping belt - and more broadly to the retail industry?

Published Sun, May 7, 2017 · 09:50 PM

    THIS WEEK'S TOPIC: Should Orchard Road become totally and permanently vehicle-free? How else might Singapore bring the buzz back to its premier shopping belt - and more broadly to the retail industry?

    Haran S Pranatharthi Head of Business SAP Hybris (SEA)

    MAKING Orchard Road car-free could attract more crowds but this may not push them into the surrounding malls unless retailers make an effort to cultivate a unique appeal and delight consumers. What's more promising for the industry is if retailers adopt an omnichannel strategy, especially since consumers are increasingly demanding "click-and-collect" services.

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