S-E Asia's luxury market taps mobile technology

[NEW YORK] As South-east Asia emerges as an important growth market for luxury, companies are facing the challenge of selling to a customer base that is constantly connected to the Internet through mobile devices.

And compared with customers in other regions, those in South-east Asia are especially attached to their smartphones.

According to a September report by the global information and measurement company Nielsen, 87 per cent of Singaporeans and 80 per cent of Malaysians own a mobile device - much higher rates than the 65 per cent tallied in the US.